Big, traditional businesses have the benefit of data. Almost every single customer interaction and experience has been studied. Think about grocery stores for a second: study after study has shown them exactly where to place each and every item, what to put on the kiosks, what colors to add to the end of the aisles, […]
Why We Love Mobile E-Mail (And You Should, Too!)
One of the most overlooked aspects of internet marketing is mobile optimization. As nearly every mobile device is now a “smart phone,” the need for not only mobile friendly websites, but e-mails has increased drastically. How many times have you heard the phrase “mobile optimization” thrown around at your job? Let me stop right there […]
