Big, traditional businesses have the benefit of data. Almost every single customer interaction and experience has been studied. Think about grocery stores for a second: study after study has shown them exactly where to place each and every item, what to put on the kiosks, what colors to add to the end of the aisles, […]
Don’t Let FOMO Shape Your Marketing Efforts
Digital marketing has opened the door to many new avenues for both small and large businesses. With these new avenues, an abundance of new social networks, media outlets and platforms marketing professionals are faced with a dangerous trend: The Fear Of Missing Out (FOMO) Whether it’s relatively uncharted territory like Vine or Snapchat, or a major trend that is […]
