We’ve all been there before. You’re searching through a website that is meant to cater to your needs as the user. However, when you want to actually interact with someone, usually for something within the realm of customer service, you are met with this: A Contact Form. The most impersonal possible way to service someone […]
Are You Focused on the Wrong Customer?
Business to business (B2B) and agency customer service can offer a unique opportunity. In most cases with a business to customer (B2C) sale. You create or sell a product directly to an end user. The relationship ends with that customer. Hopefully, in B2C you’re doing everything in your power to make sure that each individual customer […]
Is Customer Retention More Important Than Customer Acquisition?
Often times, businesses place too much focus on acquiring new customers rather than nurturing and retaining the clients that they already have. With the ever-rising cost of customer acquisition, it’s extremely important to ensure the retention of existing clients. A study by the U.S. Small Business Administration and the U.S. Chamber of Commerce found that […]
