Everywhere you go online, you see people saying the same thing: FACEBOOK IS DEAD. But is it really? Sure, you can stalk all your friends with Facebook Messenger, and while everyone is complaining about how invasive that is, we still continue to spend most of our time on Facebook. What people say they feel about […]
How to Stop Using Language That Turns Customers Away
Between all of the “GAIN A MILLION FOLLOWERS IN A WEEKEND!” posts, marketers have overlooked one simple truth: We are still selling to humans. REAL people with emotions, thoughts, worries, dreams, interests, and a million other qualities that make us different from robots. The unfortunate part is that 99.9% of content online uses buzzwords like: […]
Are You Sure You Want to Use That Buzzword?
Here at QCM, we’ve noticed a propensity in business to overuse buzzwords. This is common in the internet/social media age, and nothing to be up in arms about. However, this becomes misrepresentation when these popular terms are used inaccurately to describe your business practises. Buzzwords are a product of the world we live in, so […]
A Hidden Gem in Keyword Research: Twitter Ads?
Creating content in 2015 has become an interesting battle. Throughout the past few years, it was good enough to make some simple blog posts, put it on your site, and gain an audience almost immediately. Now, content marketing is a whole new ballgame. One trend that we expect to see in 2015 is that Google […]
How to Market your Tax Accounting Services
Marketing is an essential tool when it comes to building a business and acquiring customers. The problem that gets in the way is that most people think their industry is “too boring” to possibly market in a way that gets customers excited. They look at brands like Nike and think, “Oh, it’s easy to market […]
Designing for Users Not for Devices
Big, traditional businesses have the benefit of data. Almost every single customer interaction and experience has been studied. Think about grocery stores for a second: study after study has shown them exactly where to place each and every item, what to put on the kiosks, what colors to add to the end of the aisles, […]
