A number of articles pass across the eyeballs of the QCM staff every week that we feel are worth reading. In some cases you’ll see them shared on our Twitter and Facebook accounts. But sometimes 140 characters isn’t enough for us to explain what’s important about them. This is the space where we highlight our favorite articles of the week. Enjoy!
by, Elena Terenteva
This article interviews six editors for popular websites in the content marketing industry and asks them several different questions about the articles that get submitted to them. While they all give their own unique takes on the submissions they receive, there are several lessons to be learned from some common answers in this article.
Predictably, they all check for plagiarism. Also, despite their title as Editor, they don’t want to deal with overly poor grammar or spelling.
One tip that several editors gave is to write to your readers’ knowledge level. Sometimes content writers are told to be more general and inclusive, to relate to everyone (though I would say this mainly applies to their reading level, i.e. sentence structure and word choice). However, you have to make sure you know who is going to be reading your article. Amberly Dressler, Managing Editor at Website Magazine explains it here:
“When a guest author doesn’t write for our audience’s knowledge level (as described in the contributor guidelines), it becomes pointless for us to publish their piece. At that point, we are not only wasting our editorial team’s time but also our readers, because a reader who has been working in SEO for five years, for example, doesn’t need to read ‘Why SEO is Important.’”
Spoiler Twitter Accounts. RT @digiday The rise in clickbait has created a crazy phenomenon that you won’t believe.
by, Lucia Moses
You’ll Never Guess What One Copywriter Has to Say About Article Titles.
Clickbait titles are annoying. The article almost never delivers on what it seems to promise. And yet, I continue to click on them. They work, otherwise they wouldn’t exist.
Luckily, a new string of clickbait-spoiling Twitter accounts have popped up so you can avoid being sucked in by those pesky titles. @SavedYouAClick, an account I’ve been following for a few weeks now, has seen an atmospheric rise, going from 477 followers on May 30 to its present count of 146k.
She named her baby Summer Rain. RT @Daily_Express: Can you believe Christina Aguilera has called her baby THIS… ??
— Saved You A Click (@SavedYouAClick) August 19, 2014
Sites like Huffington Post and Upworthy seem to be taking it in good fun, even making reference to their spoiler accounts (@HuffPoSpoilers and @UpworthySpoiler) on occasion.
Is this a signal of the end for clickbait titles? Absolutely not. They continue to work, and until fools like me stop clicking, they’re going to continue to serve their purpose.
by, Khaleelah Jones
I like being able to keep routines that keep all of my work in front of me without being overwhelming. But when assignments, things to remember, and personal goals continue to pile up, my form generally breaks and I’m left an overwhelmed mess.
That’s why I enjoy articles like this one from WeWork. Although the tips are drawn from one person’s experience (in this case digital marketing consultant Khaleelah Jones), I appreciate any advice on how to make better use of time and rid myself of mental clutter.
I’m a proponent of the philosophy that soundness of the mind and body have a direct effect on your professional work. This is why it was refreshing to see her talk about exercise and taking a personal inventory of things you would like to improve.
One thing I was reminded about was her third tip: Keep [your] email inboxes clean.
Ugh. Moving on.
Buzzsumo is a powerful tool for finding content, one that we at Queen City Media use on a regular basis. In this article, Andrew Hutchinson explains some of the next-level ways to utilize this site.
It turns out that the most useful part of the site isn’t its ability to find content, but its ability to show exactly who is sharing that content. Using this information to target new audiences could prove to be invaluable for your content strategy.
I don’t want to spoil the whole article (seriously, read it), so I’ll just say that if you aren’t using Buzzsumo at this point, you’re behind the curve.