Social media has developed into a major marketing tool for businesses over the past several years. Chances are, you’ve seen or followed many of your favorite companies, brands and corporations on Twitter. You have reading been their posts, retweeting deals and specials, and sharing their latest updates with your friends and colleagues.
Twitter is one of the best marketing tools that any business can utilize, but there’s a fine line between marketing or branding your business and spamming your viewers. So how can you effectively market your business via Twitter effectively?
Tell Your Story!
Many businesses have begun seeing the value in microblogging, or having an active blog loaded with information relevant to their readers. AnchorSTL, an advanced social media marketing firm reported that roughly
Use your blog to educate, promote case studies within your business, promote upcoming specials and provide information, while strategically tweeting out the links!
Build a Foundation and Engage!
In addition to providing content and links via Twitter, you want to market yourself as a brand. What separates you from another company in your industry? Find people with interests that are relevant to your brand, and interact with these people! Follow them and answer questions knowledgeably, and you’ll see your following grow.
In addition to building relationships with potential clients, follow businesses and partners with similar interests. While your business may be in competition with another, engaging with these people can assist in networking and growing your following, in turn, establishing yourself as a valuable asset in your niche industry.
Sell Yourself To Sell Your Brand!
Social media, and more importantly, Twitter should be a platform that enables you to provide value to your followers. Too many companies spend all of their time pushing information about products, pricing and promotions and forget that users are on Twitter to consume. Providing education information, industry-relevant articles and customer support are an integral part of a successful Twitter strategy.
If a potential customer sees that you are not willing to provide value in order to gain their business, they will quickly move on. Remember, social media isn’t always about you. Think about your customers and provide what THEY want, instead of what YOU want.
We Have Only Scratched The Surface
While we try to provide general insight into building your social media strategy, we understand that each campaign is unique and requires special attention. Please visit our social media marketing page to learn more about our services and request a free social media evaluation.