With social media rapidly growing in popularity by the minute, it’s a crucial time for businesses to maximize the strengths that these various mediums offer. In this day and age of modern technology, it’s essential that businesses of all sizes utilize social media networks such as Facebook, Twitter, LinkedIn and Pinterest as a focal point of brand marketing.
Not only does being active on social media networks make companies visible and more accessible, but it gives the unique experience of connecting and engaging with their customers, both current and prospective, in real-time.
Hundreds of corporations have put a lot of stock into social media as a way to build a bridge with their clients, but the number of businesses that fail to see the great benefits in it is outstanding.
Brand Growth Through Social Media
Word Of Mouth Marketing
How many times have you opted to use a company based on a reference from a friend? More often than not, if a customer experienced great service from a business, they probably tell a friend. In 2013, social media offers these customers the unique opportunity to “like” and “share” their positive experiences with a specific business. With roughly 1.4 billion registered users on Twitter and Facebook, every business, whether big or small, should be doing all they can to make sure they are reaching these eyes.
Something as simple as a click of a “like” or “share” button can cause a posting to go viral, as Amazon saw firsthand with a video showcasing their “drone” concept called Prime Air which cleverly marketed their brand before the trendy Cyber Monday “holiday.” The video was viewed over eight million times in a span of 72 hours, which obviously led to an extreme hike in traffic to their website.
Communicate and Engage With EVERYONE!
More and more savvy businesses are fielding teams of employees whose sole task is to engage with customers via social media. These employees assist the growth of the BRAND by troubleshooting issues and making recommendations, which has shown to be an extremely convenient and customer-friendly way to build relationships with their clients.
A prime example of a business utilizing social media to their advantage is this T-Mobile vs. AT&T Twitter spat, in which a dissatisfied cellular customer engaged in an entertaining conversation with representatives of both companies, allowing T-Mobile to gain another customer over the competition with a few strokes of the keyboard.
Produce User-Friendly Content
As we previously discussed in an article regarding the benefits of microblogging for businesses, consistently posting informative and relevant information is a great way to build a following and establish your business as an authoritative figure in your particular industry.
These posts also have the opportunity to see high traffic, as producing high quality content that builds up your company’s brand essentially multiplies the amount of eyes that the content is visible to it with each click of the “share” button.
What Can Your Business Do Going Forward?
There isn’t an exact set of guidelines to follow when using social media as a marketing tool, but simply being active and engaging with your following has proved to be a successful way of bringing in new customers, clients and partners.
The businesses that do social media right are the ones that dedicate their time to pleasing the reader, rather than promoting themselves. Let your presence on these social media mediums establish your reputation, making the conversation about the customer, who is equally as important to your business as the man or woman running it.
Need Help With Social Media?
If you have any questions regarding social media strategy please don’t hesitate to comment below, or tweet us anytime. We always love helping to expand business through social media and other creative venues.
