Thinking outside the box may seem to be a cliche term these days but there is a reason it works! A health insurance company which as you would think, is about as unsexy to promote as you can find, was able to use a creative social media campaign to drive an incredible amount of traffic to their website and social media profiles.

They marketed content that while related to their services was not directly based around their services. Instead of using push techniques to put their products into the eyes of their customers they used the needs and interests of their target demographic to pull users in.

There is so much value in listening to what your potential customers want and finding a way to fit your product into those needs.