With over one million daily users, Pinterest offers a simplistic platform to “pin” images in a bulletin board-style layout. Savvy marketers have realized the potential that Pinterest has over other image-based social media networks, like Instagram, due to the fact that all “pinned” images are linked to an external website, or landing page.

Properly utilizing social media in your company’s marketing strategy is a key component to any successful campaign. While Twitter and Facebook are the two most popular mediums for building relationships and interacting with clients and partners, Pinterest is quickly emerging as a leader in e-commerce and branding on the web.

What Makes Pinterest An Effective Marketing Platform

Pinterest doesn’t sell products for you, but it’s a great marketing resource that, when used properly, gets your brand in front of viewers. While most social media platforms are based on building relationships and interacting, Pinterest’s simplicity is attractive, because it’s interaction is image-based, with sharing being the key to growth.

The best way to optimize your brand’s Pinterest is to effectively utilize SEO. Pinterest has options for both personal and business accounts and can be viewable by search engines. Using detailed, keyword-heavy descriptions in your images, along with generating a simple, but effective, “About Me” section is key to making your board visible.

Create Pinterest Boards For People, Not For Sales

When using Pinterest, there’s a fine line that marketers and advertisers have to walk, as users don’t want to be “sold” something. Businesses that utilize Pinterest successfully will pin and share simple and unique pictures to generate an interest or tell a story. Those who post pricing or other obvious images that reek of corporate marketing are unlikely to be shared or driven to the landing page.

Pinterest is about generating interest in your brand, not selling a product. Make sure your account is fun, interactive and resourceful. It’s important to keep it simple, as just gaining attention will lead to more followers and traffic, which eventually lead to sales. 
Overall, Pinterest has proven to be an effective tool for e-commerce and social media marketing, but like every other platform, you have to sell you brand, the network won’t sell it for you.

If you are interested in learning more about how Pinterest can help your brand please contact us for a FREE social media evaluation. We’d love to discover new ways to promote your products and services.