Let’s face it, nobody is using phone books anymore. When we want to discover new information we all run for the computer or reach into our pocket and grab a smartphone. This is not a trend that can be ignored, and proper search engine optimization (SEO) is the only way to position yourself for organic traffic on the web.
At Queen City Media we spend a great deal of time researching keywords, analyzing search habits and conducting competitive analysis. This allows us to position your brand strategically against your competition, not only for the major industry keywords, but for those that are likely to attract new customers. Whether you need SEO in Buffalo, NY or found us on the web, we will research your location and industry to capture relevant search traffic.
Elements of an Effective SEO Campaign
On-Page Optimization
- Proper meta information
- Appropriate header tag usage
- Internal Linking Structure
- Canonical URLs
Keyword Research
- Competitive Analysis
- Search frequency monitoring
- Conversational/contextual search terms
Link Building
- Natural backlink profile
- Link prospecting
- Community outreach and press
Fresh Content
- Blogging
- Dynamic, consistent updates
- Unique, engaging content
Social Media
- Shares, likes, pins etc. on various major social networks
- Positive reviews of both content and brand
- Viral content
When we conduct your free SEO evaluation our team begins with an in-depth analysis of multiple ranking factors for your website. Our SEO analysis includes keyword research, a complete technical audit, a comprehensive content review, strategic backlink inventory and even competitive/industry research.