What is Retargeting?
Sometimes referred to as remarketing, retargeting is an effective way to recapture the attention of past visitors to your site. Let’s say someone visits your site, but they leave your site without making a purchase or signing up for your services. Well, the next time they are browsing the web, your ad can be displayed to remind them of your site. By doing this, you have likely renewed their interest and directed them back to your website!