With social media rapidly growing in popularity by the minute, it’s a crucial time for businesses to maximize the strengths that these various mediums offer. In this day and age of modern technology, it’s essential that businesses of all sizes utilize social media networks such as Facebook, Twitter, LinkedIn and Pinterest as a focal point […]
Social Media Strategy, Tips and Analysis
A proper social media strategy is an integral part of any successful marketing campaign. Social media is also quickly becoming a customer service platform due to the ease of quick response times.
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In this day and age of modern technology, utilizing the powerful tools that are readily available to us through various social media platforms is not really a suggestion anymore; it’s a necessity. While we see businesses posting on mediums such as Facebook or Twitter, many of them fail to utilize LinkedIn properly- a common mistake […]
That’s right, the day we have all been waiting for, GIFs have returned to Facebook! Let me pause for a moment to express my feelings about this latest addition to the social media giant. The important part: how to embed a GIF on Facebook In a post by Mashable it was announced that Giphy had partnered […]
Do you remember when Facebook made its most recent change to their overall layout? I’m sure you noticed the new top bar with larger icons and an expanded search bar. What you may not have noticed is that Facebook wasn’t just changing the appearance of the most popular social network in the world; they were […]
Traditional marketing mediums such as television, radio, print and direct mail have been around for decades. Marketing directors and advertising professionals are used to them and have developed a level of comfort and trust in their methods. Now enter, social media marketing! Suddenly we have to step out of our comfort zone and try something […]
Times change, cultures shift and people adapt. All factual statements that are rarely argued, yet for some reason many businesses (or their managing executives) are still reluctant to view the social space as a viable marketing arena. Over the years we see new innovations met with a heavy reluctance and lack of acceptance, people say […]