Everywhere you go online, you see people saying the same thing: FACEBOOK IS DEAD. But is it really? Sure, you can stalk all your friends with Facebook Messenger, and while everyone is complaining about how invasive that is, we still continue to spend most of our time on Facebook. What people say they feel about […]
Marketing Strategy, Tips and Analysis
A proper marketing strategy will help your business reach new customers and increase sales. It is important to research and plan based on specific business goals in order to have a high ROI on marketing efforts. We publish tips, guides and articles covering the latest actionable digital marketing techniques. If there is a strategy, discipline or topic that you would like discussed, please do not hesitate to contact us.
Marketing Strategy - Guides
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Between all of the “GAIN A MILLION FOLLOWERS IN A WEEKEND!” posts, marketers have overlooked one simple truth: We are still selling to humans. REAL people with emotions, thoughts, worries, dreams, interests, and a million other qualities that make us different from robots. The unfortunate part is that 99.9% of content online uses buzzwords like: […]
This is something I see all the time online: “Advertising doesn’t work! Facebook is just greedy! Only companies with million dollar ad budgets can succeed!” The problem isn’t with Facebook, Google Adwords or any other PPC advertising platform. The Problem Is a Lack of Effort and Understanding Let me explain. I click on ads, a […]
Creating content in 2015 has become an interesting battle. Throughout the past few years, it was good enough to make some simple blog posts, put it on your site, and gain an audience almost immediately. Now, content marketing is a whole new ballgame. One trend that we expect to see in 2015 is that Google […]
Marketing is an essential tool when it comes to building a business and acquiring customers. The problem that gets in the way is that most people think their industry is “too boring” to possibly market in a way that gets customers excited. They look at brands like Nike and think, “Oh, it’s easy to market […]
I recently had the pleasure of attending a screening of Sign Painters, a documentary about well, sign painters. This is an advertising medium (art form) that I have always appreciated being from Buffalo. While most cities and roadways are lined with billboards advertising local and national products, not every city is lucky enough to display some […]