One of the most overlooked aspects of internet marketing is mobile optimization. As nearly every mobile device is now a “smart phone,” the need for not only mobile friendly websites, but e-mails has increased drastically.
How many times have you heard the phrase “mobile optimization” thrown around at your job? Let me stop right there and inform you that “not enough” is the only acceptable answer for 2014. It is easy to nod your head in agreement when someone talks about being able to adapt to the changing business climate of the future. Even more obvious is when an industry expert drones on about how mobile is the next big craze for marketers. The real question is:
Why Is Mobile Optimization Critical To A Business’ Online Survival
VentureBeat recently published an article that touched on one aspect of the mobile takeover happening today.
Desktop email continues to become more and more, a thing of the past! These numbers reveal how important it is for any business to carefully plan their email campaigns around maximum optimization for all devices. Email open rates have surged since the inception of mobile accessibility, and it seems obvious to imagine the trend to continue the way it is headed.
Does Mobile Stop At Email?
So we’ve decided to format our emails better, are we mobile optimized yet? The answer is still “no!” This is the area where it is so easy to overlook the obvious: What if a customer is interested in what i have to say? Speaking as a potential customer, I can tell you there is nothing more frustrating than wanting to learn more, clicking a link to the website, and getting stuck with a terribly formatted (and small), slow-loading clump of words. This is what happens when businesses forget to take the effort to make sure their website is designed to be access on all devices.
It is an easy thing to forget, as many websites were created by seemingly nomadic, fly-by-night web-junkies who walked off into the sunset long ago. However, look at how crucial an issue this is! Email open rates are climbing almost as fast as mobile email opens. It is not rocket science to think that customers will respond to marketing efforts from their mobile devices. Think about how disappointed it would be to watch recordings of an potential clients give up the idea because the link in the marketing email they clicked sent them to a terrible website that looks unintelligible on their mobile device.
Mobile For Internal Community Structure
It seems a bit redundant and obvious that employers looking to get their employees more engaged in their business should encourage, and if possible, provide mobile access to email. Not only is it better for up to date information, but mobile email accessibility keeps employees connected with each other as well. In the face of the mobile takeover, businesses would do well to encourage employees to join them in staying mobile optimized and ready for any changes.
If there is one thing to be taken from all of my ranting and raving, it is that even if you are a sick of hearing about how important mobile accessibility is, don’t worry; it is only going to get worse. And it absolutely should!
