There’s nothing better for your restaurant than the ability to track your effectiveness and return on investment. That’s why we’re excited to announce our partnership with Swipely, an innovative platform to track menu, employee, and sales performance.
Who is Swipely?
Swipely was founded in 2009 to help local merchants succeed, including all of the tools necessary to track the goals of your restaurant. It was created by some of the same people who built LinkedIn, Microsoft, Living Social, and eBay. They are now helping businesses manage over a half billion dollars in transactions and more than 1.5 million customers.
Swipely’s platform features a full array of market-leading tools to provide insights into your restaurant not available anywhere else. This includes real-time reports on customers, servers, menu items, marketing campaigns, online reviews and special events.
One of the most important features of Swipely is the information it offers about your customers. The application uses a secure connection to draw data from your current POS system in order to keep track of how much an individual customer spends at your restaurant, how often they visit, how much they tip, and exactly what they eat and drink. Having this information can make it possible to cater to the individual customer, especially those who are frequent visitors to your establishment.
The menu intelligence reports on Swipely track what items are most popular, including the percentage of total sales they account for and how high their customer retention is. All of this information can be displayed in convenient in-depth charts and graphs to easily visualize exactly what is and isn’t bringing customers back to your restaurant.
Swipely also tracks important information about your restaurant’s servers including their average turn time, sales per hour, average tip and the best servers by shift.
Another useful feature of Swipely is its special event tracking. Whether it’s Restaurant Week or a Valentine’s Day special, Swipely can track exactly how much your restaurant’s sales grew in relation to these unique offers.
These events often generate a lot of online activity through social media and online review sites (Yelp, Trip Advisor, etc.). Swipely’s platform allows you to track these reviews in one centralized location which gives you insight into the ways specific dishes, employees, and promotions are being received by your customers.
At no additional cost, the platform provides information that other processors decline to share with your business. There is truly no better way to measure the performance and effeciency of your business and it’s marketing efforts.
This system allows marketing agencies such as Queen City Media to better track marketing efforts and gives greater insights into which products, specials and sales periods should be promoted. Transaction processing and marketing cost money. Now is the time to get the most out of both!