In order for businesses to increase organic traffic and generate new leads it is important to maintain visibility in all major search engines. As a locally founded and managed Buffalo SEO Company, we strive to provide personalized services to match our individual clients. We approach our projects as a relationship. Many national companies see your business as a number and use cookie-cutter methods to improve your page rank.
Elements of an effective Buffalo SEO Campaign
At Queen City Media we take customer sentiment, search habits and internal company mission into account when conducting comprehensive keyword research. This allows us to create dynamic SEO campaigns built around your customers, not recycled industry data. There are many non-competitive keywords and search strings that have easily attainable page-rank but if there isn’t proper search volume or the terms aren’t relevant to your brand, they provide little to no value. This keyword data is applied to a number of different aspects of our SEO campaigns.
Content, Content, Content
You may have heard the phrase “content is king” uttered around the web when doing your own internal market research. While we don’t disagree with this point, we like to dig a bit deeper. Google, Bing, Yahoo and the major search engines constantly crawl the web indexing new pages, posts and updates made to existing pages. When a website remains static (without new, original content) the crawl frequency required by search engines begins to diminish. What this means for your business is that updates to your content will take longer to populate across the web.
Queen City Media has a dedicated team of content creators that can become an extension of your marketing team. Through industry research, product knowledge and conversations with your management team and staff our content writers can help produce a blog for your business or brand. These original, engaging articles will increase your presence on the web for both search engine crawlers and more importantly, potential customers. In the end, an effective SEO strategy is less about page rank, quantitative traffic counts and metrics and more about driving new business.
Off-site Link Building
Once your website has been optimized for all of the major ranking factors, we can begin generating authoritative back links to your content. When other websites, social media networks and readers begin to link to your content, your website will be seen as a quality source of information. Search engines, most notably Google have made recent algorithm changes to increase the value in their provided search results. Gone are the days of spammy, keyword stuffed content. With proper, natural link building your website will climb in search results and quality, engaged traffic will grow exponentially.
Local Search Optimization
Do you run a local business that serves customers on-site? As a Buffalo SEO Company Queen City Media will help optimize your local presence as well. Through assistance in claiming important local directory profiles to optimizing local listing on social, review and resource pages across the web we will ensure your brand has proper appearance for local searches. This can be a valuable tool as speech-driven searches on mobile phones and tablets increase in frequency. If your customers are in your area, we will help them find you!