What makes up a marketing plan?

Search Engine Optimization

SEO begins with proper industry and keyword research; we will create a campaign that targets the most advantageous keywords based on competition and search frequency. All search engine optimization campaigns include both on-site edits and off-site link building strategies. We will also assist you with content marketing planning, scheduling and creation to ensure that your website remains dynamic and fresh in the eyes of major search engines. Through our monthly tracking and reporting you can watch your website climb in rank and bring in increased organic search traffic.

Social Media Marketing

Effective social media marketing starts with consistent, well-planned engagement across major social networks. Our services include posting, monitoring and curating content that produces value within your industry. Brands must communicate their brand message through the proper channels to generate inbound leads and drive business. People are turning to social media as their primary source of information online. QCM’s campaigns will help to increase your visibility and ensure that you are represented across all major platforms.

Web Design

It is important to have a clean, fast loading and responsive design to present your brand online. Queen City Media uses the latest technologies to ensure usability on all modern browsers and devices. Drive traffic and sales with an attractive and functional website for your business. This is one of the first places a consumer looks for your business. We give them a good first impression of your brand.

Content Marketing

Content creation has become an essential part of growing your business and establishing trust in your industry. By publishing unique and engaging content you are providing quality information about your company and showing expertise in your field. Including original content for your website and on various social media platforms multiplies the chances for new incoming leads and increases your visibility on search engines.

Sales Support

QCM prides itself on its ability to help grow business. We will help you strategize a sales plan that is conducive to your consumer base. We will sit down with your team and evaluate your needs. From there, we will help bring in customers to your business. We use techniques such as cold calling, lead generation forms, databases, and advanced applications to help sell your brand to your target market. A critical part of your marketing efforts should include a sales support plan.